SHOWCASE OF RECENT HIGHLIGHTED PROJECT
GIFTS & PREMIUMS
RDP creative is a gift and premiums vendor based in London, that provides services for designing and producing movie marketing merchandise. I am responsible for delivering graphics and product design support to the Hong Kong Apac office. Which included designing localized/Chinese graphics for the various brand partner of the movies, overseeing the design and production process with China's factories/vendors, and ensuring the quilty of the product fits the movie studios' standards and brand guidelines.
Visit the company's website to know more.
LEGO X UNIQLO SWOOP BAG
Bag Design
A collaboration between LEGO and Uniqlo for their summer line-up in 2018. The design is focused on a swoop bag for the storage of lego pieces. The Swoop bag is having 2 different linings on both the inside and outside. The inside is having a lego pattern which provides an outlook that the bag is full of LEGO. For the outside, it is using the iconic color of LEGO to show the strong sense of the brand image.
The LEGO Pattern
Original (Right) and the final pattern (Left)
Since most of the pretty and stunning graphics design assets are used for the retail department. For the premiums and gifts, LEGO inc. only provided us with sample LEGO structure graphics for the design. Luckily, they allowed us to modify the pattern by attaching each lego element to form a new pattern. The final outcome is shown on the right.
AFF Suzuki Cup
Pin Badge and notebook design
The ASEAN Football Federation Championship, aka. AFF Cup is the primary association football tournament organized by the ASEAN Football Federation. The championship mainly involves Southeast Asian countries. The tournament was named the AFF Suzuki Cup until the 2020 edition. In 2022, AFF announced a new deal with another Japanese company Mitsubishi Electric as the new title sponsor, the tournament is now named AFF Mitsubishi Electric Cup.
In 2018, AFF partnered with RDP to prepare several gifts for the football player and the event participant. Which included the pin badge and the notebook with dedicated football player names. The design is mainly focused on adapting the graphic elements within the tournament's logo.
