Design Projects accross platform
Ohers
Apart from digital-related designs, I have handled a diverse range of design projects at PwC. These projects span various formats, platforms, and applications, ranging from materials for in-person events and classroom training to orientation programs. Each project requires a unique set of skills to achieve the desired outcome.
My design work primarily serves as supporting material for events, effectively conveying the specific themes or ethos that the project managers aim to highlight.
PwC New Branding Revemp
Digital and Event material design
In mid-2025, PwC launched a new global branding guideline that strongly embraces a professional business aesthetic. The update shifts the visual focus toward photography as the primary graphic component, moving away from illustrations.
Consequently, a large number of existing graphics need to be updated to align with this current aesthetic. The design process has also evolved to focus more heavily on utilizing a grid system to allocate visual elements, text, and logos.
Advisory Academy Portal
Concept Design
The objective of this design was to create a learning portal themed around a university campus, featuring distinct buildings dedicated to different learning modules. The visual below represents an early-stage mockup illustrating this concept, where various buildings serve as metaphors for industry topics such as ESG and Digital Upskilling.
I utilised a refined color palette to establish a professional yet approachable tone for the users. By incorporating bespoke illustrations instead of standard photography, the interface fosters a more engaging and playful user experience, which effectively encourages learners to explore the various subpages and interactive elements within the portal.
Tailor made design icon and illustrations
This set of illustrations and icons, primarily themed around hiking, provides course managers with versatile assets to use as decorative graphics or visual aids when preparing PowerPoint presentations.
Gear UP
Key art, Icon and illustration design
I designed a set of Key Art for the 'Gear Up' learning program. The name signifies the importance of preparation before climbing a peak, serving as a metaphor for our tax team: we must equip ourselves with the right skills before tackling professional challenges.
To build strong brand recognition, I utilized contour lines—often used to represent mountain elevations—as a signature pattern throughout the materials. This visual element creates a lasting impression, ensuring that whenever learners encounter these patterns, they immediately associate them with the 'Gear Up' program.
The illustration of sport and e-learn topic (Design and video)
These illustrations were custom-designed for presentation covers and email banners, featuring four different sports as the primary theme.
Get Fit For The Future
Key art and illustration design
The 'Get Fit for the Future' is a four-week learning program initiated by the Learning and Development (L&D) team at PwC. The program is designed to empower L&D colleagues to acquire diverse professional skills, ranging from Generative AI applications to design and video production, with each week dedicated to a specific topic.
To gamify the learning experience, the program utilizes a 'fitness pass' and sports-related themes as metaphors. The illustrations bridge PwC’s brand heritage with a more vibrant color palette, incorporating lines and arrows to convey a dynamic and uplifting atmosphere.
